Baidu SEO V.S. Google SEO: Algorithm Differences
While a large number of us know about Google's ranking variables and have a decent comprehension of the vital on-page SEO measures to get your site ranking on a higher position, there's little out there as far as assets concerning what makes Baidu tick.
Fortunately, the attitude remains generally the equivalent, and practically speaking, Baidu's positioning calculation isn't excessively like Google's. Some key elements need to take into account:
- Site structure and function
- Page titles and meta description
- Chinese Link building strategy
- Website content
- Hreflang & canonical tags
- Domain hosting
- Baidu Webmaster Tools (Baidu Zhanzhang) setup
Baidu Account setup would help client website get ranking insight.
Simplified Chinese Website
Baidu is 100% designed for simplified Chinese users, don't focus on any other languages beside simplifed Chinese.
Hosting in China and get ICP
If you want more stable ranking in Baidu, you need both.
Baidu SEO can be way more effective for a long-term marketing strategy, but it may be hard for your brand to gain exposure if you are in a niche market that has well-known players. It can be difficult to showcase your brand especially if their authority ranking is high. You may still be able to outrank competitors with a PPC campaign. For the most effective Baidu marketing campaign, it is worth combining the two approaches of using PPC campaigns and an effective SEO strategy to get the maximum exposure for your target audience.
Baidu SEM vs. SEO
There are a couple of interesting points when you are choosing a PPC or SEO campaign, and one of the criteria to be considered is the period of your campaign. PPC is custom-made to give moment presentation for your brand while SEO visibility builds over time. On the off chance that you need to accelerate your campaign process, PPC would be the best alternative for you. It is likewise a lot simpler to gauge PPC advertisements since the outcome comes quickly. Website optimization results are generally viewed as the more reliable methodology of the two. SEO results are bounded to get clicked on, and people are intended to click the organic searching result.
Baidu SEO can be much increasingly powerful for a long-term marketing strategy. Yet, it might be difficult for your brand to gain awareness and exposure if you are in a competitive industry. Your brand might be hard to stand out if their domain authority is high. If that is the situation, a PPC campaign is the only option for you to outrank your competitor instantly.
Applying a combination approach of SEM and SEO is definitely the most effective strategy to maximize brand exposure to your target audience.
B2B advertisers acquainted with Search Engine Marketing on Google AdWords will probably think that it is easier to operate Baidu PPC. They share lots of similarities, like the cost per click bidding system, text and display ads, as well as a similar account setting structure.
Nevertheless, there are 8 significant differences between Baidu PPC and Google AdWords.
Type of paid ad products: Baidu SEM includes text ads, display ads, information feed ads, Brand Zone, and Baidu Knowledge.
Account Creation: B2B marketers need first to find the authorized reseller, then submit all the legal documents to verify your business and demonstrate site proprietorship, and make an upfront installment. The entire procedure can take one to two months.
Payment: Baidu requirement a minimum daily ad budget, and they charge yearly verification fee.
Account Access: It is a complicated process to access to Baidu Ad account. For security reason, a company representative has to be tied with the account by his or her contact number in China.
Locations & Language Settings: Baidu can only target Chinese speaking region by default. Basically, marketers can only target on China, Hong Kong, Macau, and Taiwan.
Budget Settings: Baidu PPC can set daily budget in both account or campaign level.
Delivery Method Settings: Baidu PPC delivers ads in accelerated mode only. If there is insufficient daily ad budget to run a campaign for a full day, the ads will stop showing in the middle of the day. As a result, it is hard to test the best time of delivering the ads.
Targeting Setting: Baidu PPC can target audiences in terms of devices, geographic, scheduling, and interest.