The deep integration of WeChat and DeepSeek, coupled with Kimi AI’s breakthrough in long-context reasoning, is reshaping the competitive landscape of the Chinese search market. Baidu, as the traditional search giant, faces multi-dimensional challenges to its core business model, particularly its organic traffic distribution system reliant on SEO (Search Engine Optimization). This analysis will delve into the impact from four perspectives: content ecosystem, user behavior, technological capabilities, and business model.

In 2020, WeChat traffic led the way: 1.09 billion users opened WeChat and 330 million users made video calls; 780 million users opened Moments and 120 million users posted in Moments; 360 million users read articles in public accounts and 400 million users use Mini Programs.

WeChat always catches up the pace in the market and always been doing great. What we have been mentioning about WeChat Channels in the past few weeks are quite dull and not surprising, however, WeChat Channels in the WeChat Official Accounts brought different traffic portals with new content. There is still have no clear position for their video account at the WeChat Moment. Lots of professionals think that WeChat Channels will bring us more traffic on knowledge-wise or simply transform the written content in WeChat Official Accounts to videos.