There is more than 700 millions monthly active user on WeChat. It is more than just a messaging app but a multifunctional app in China. Users can share a post on their timelines, like our Facebook and Instagram. They can also do a money transfer, order a cap and food, buy movies or transport tickets, etc. WeChat would rather be called a platform instead of a messaging app that allows users to deal with everything in China.
What we can do on WeChat Marketing?
WeChat Account Registration
WeChat Account Management
WeChat Mini Program
WeChat Official Account Registration
3 types of WeChat Account
1. WeChat Subscription Account
WeChat Subscription Account suitable for We-Media, Blogger, KOL, or some sensitive industry. It allows company verification* / personal identity verification.
*company verification: a company business license, an associated bank account, a mobile phone number, and a personal WeChat account which connected with a bank account in China is needed
2. WeChat Service Account
Suitable for Cooperate / Company / Organization which want to start B2B，B2C promotions. Verified version can connect with Wechat Pay for receive payment from clients, and also support to connect “WeChat Mini Program”.
3. WeChat Mini Program
It is a special version of app installed inside wechat program indeed of mobile phone. It can be used as game, e-shop, CRM system or more tailor made fuctions.
WeChat Marketing Content Management & Content Creation
A WeChat Official Account is an extraordinary path for a company to build brand awareness. Creative and informational content is needed to attract our audiences’ attentions. Numerous companies are utilizing the WeChat as the advertising apparatus to promote their products and services.
What is included in Content Management?
• Topic setting,
• Stock photos
• Content creation
‘WeChat Mini-programs have secured over 200 businesses. Mini-programs have served over 100 billion clients in 2018, and their transactions have increased by over 600% annually.’
(Source: CAICT WeChat Economic and Social Impact Report, 2017)
What is Mini-Program?
It refers to small applications that can be functioned in WeChat.
With more than 1 million smaller than expected projects available covering 200 classifications and over 200 million day by day clients, mini-programs have become the best approach to do nearly everything in China. From ordering food to buying travel packages, mini-programs cover a variety of services. Its convenience leads to hundreds of millions of active daily users on WeChat, so it is no longer just a communication tool.
According to a research conducted by Tencent in 2019 on 8,000 WeChat users, 72% interviewers had ever used WeChat mini-program, and 34% of them are even frequency users.
What kind of business is suitable to use Mini-program?
We have a specialist team of WeChat designers & developers, which can help you to build your mini-program. It offers your target audience a brand new and creative approach to engage with your brand. Regardless of needing a booking framework or system, online market place, or a superior platform to inform and educate your audience about your products or services, we can help to achieve all these by building mini-programs.
Advantages of WeChat Mini-Program
• An application inside the most popular apps in China
• Provide advanced features to get better engagement with audience
• Appears in all format, such us games, market place, booking system, e-commerce, platform, etc.
• Promote easily on WeChat