Chinese KOL Marketing
What is KOL?
KOL (Key Opinion Leaders) is an individual or association who is an expert in a particular field. Their words or comments can usually bring a positive impact on products or services via Chinese social networking site.
They are viewed as having more significance and importance than broad communications since they can associate and identify with their audience in Chinese social network.
We have extensive KOL networks in China
No matter what industry you want to target on, what tier of KOL you are looking for, we can satisfy your needs!
Chinese social networks such as WeChat, Tiktok / Douyin, XiaoHongShu / RED and internet nowadays is full of advertisements. There is no doubt that word of mouth is incredibly significant in the customer decision-making process. China KOL marketing research has been pointed out that all purchasing choices of around 30% of consumers had been affected by the comments or recommendations of KOLs.
These influencers are viewed as the expert in their specialized topic, and they are seen to be reliable in light of the fact that they are known to their crowd.
How to pick a right KOL?
Solid member base
Match with your product or service
Suit your brand image
Little Red Book / Red (Xiaohongshu) KOL Marketing
What is Little Red Book / RED (Xiaohongshu)?
A fabulous app in China which has 85 million monthly active users.
Xiaohongshu (Little Red Book) is a popular lifestyle sharing platform among Chinese new generation. It is like a mixture of Facebook and Instagram, which allows users to share their stories through text, photos, videos, and also, as an e-commerce platform to sell products.
Why do you need Little Red Book / RED (Xiaohongshu) Marketing?
It is no longer just a social networking platform but also an e-commerce platform. Little Red Book / RED (Xiaohongshu) is mainly focusing on beauty and fashion. Users can share their shopping tips, product reviews and living styles. It soon became a popular platform that contains different communities sharing their lives or running business. Lots of KOLs are actively sharing their shopping advice and the audience can purchase the product directly within the platform, this creates a trend of Little Red Book / RED (Xiaohongshu) KOL Marketing.
Who are the target audience of Little Red Book / RED (Xiaohongshu) Marketing?
Young females born in the 1990s or later. They are interested in fashion, beauty and cosmetic products.
KOLs on RED (Xiaohongshu) / Little Red Book
It is a down to earth way to promote your products through KOLs on RED. They are good at selling products by experience sharing, all the articles look natural and not hard selling. Contact us to learn more about it!
Douyin / TikTok KOL Marketing
What is Douyin / TikTok?
Douyin is the most popular and fast-growing short video sharing platform in China. TikTok is the oversea version of Douyin.
Douyin (TikTok) is an app for making and sharing short videos with filters, music, and special effects to China social networking site. It is also known as a viral video sharing app. There is a restriction on the upper limit of the video created, which is capped in 15 seconds. As the concept of the apps is unique and videos produced are high qualities, it leads the apps to grow speedy popular around the world.
With having more than 150 million views of videos per day, it is definitely a platform that could reach lots of audience. TikTok marketing strategy offers a wide range of innovative approaches to build brand awareness and KOL marketing by TikTok influencers. Some popular TikTok KOLs can get more than 4 billion video views as well as video engagement, you can see how huge the influence this platform can bring to your business.
Who are the target audience or Douyin / TikTok?
In mid of 2018, there are 500 million monthly active users globally, aged between 15 to 24 years old.
How Douyin / TikTok KOL benefit your business?
• Only 15s video will be more precise and product-oriented
• Raise brand awareness quickly among Chinese Generation Z mobile users
'DOU+' and Live Stream is the fastest method to sell products
'DOU+' is the brand / content boosting system of Douyin, it helps businesses to build online awareness in a short time. And Live streaming of Douyin helps business to get more exposure and reach, more interactions and immediate sale revenue through the e-commerce platform.