The Impact of WeChat Integrating DeepSeek and the Rise of Kimi AI on Baidu Search: A Structural Challenge to Organic Traffic
The deep integration of WeChat and DeepSeek, coupled with Kimi AI’s breakthrough in long-context reasoning, is reshaping the competitive landscape of the Chinese search market. Baidu, as the traditional search giant, faces multi-dimensional challenges to its core business model, particularly its organic traffic distribution system reliant on SEO (Search Engine Optimization). This analysis will delve into the impact from four perspectives: content ecosystem, user behavior, technological capabilities, and business model.
